Absolut makes a fine vodka at its price point. Nothing exceptional about it, but nothing bad. It is "nice" enough to share with other people and looks good on the bar, but it is not going to break the bank. I would buy it again.

Absolut Elyx is a true luxury vodka, built on the principles of quality, integrity and craftsmanship, distilled in a manually operated vintage copper still from 1921.

Absolut became an iconic bottle when it piqued the interest of Andy Warhol, who created Absolut's famous print campaign in 1986.

In 1879, Lars Olsson Smith, a maverick entrepreneur, introduced a vodka which he later named 'Absolut Rent Brännvin', literally meaning 'absolutely pure vodka'.